Blog Archive Friday Factoid Pursue Marketing at UPenn Wharton

Blog Archive Friday Factoid Pursue Marketing at UPenn Wharton Perennially ranked among the top business schools in the world, the Wharton School of the University of Pennsylvania appears to be best known for its reputation in financeâ€"as its original name, the Wharton School of Finance and Commerce, would imply. Nevertheless, the school prides itself on its breadth and depth of expertise in a multitude of business areas. For instance, consider these facts about Wharton’s highly regarded marketing program: Wharton has “the largest, most cited, and most published marketing faculty in the world,” according to the marketing department’s Web site. The school’s marketing department was ranked #2 in the 2015  U.S. News World Report  MBA rankings by specialty. A Wharton marketing professor developed conjoint analysis, a tool that has helped shape 20th century marketing practices. The Marketing Club’s annual conference brings together approximately 300 students, faculty members, alumni, and leading marketing experts to explore various themes central to the industry. In 2015, the conferenceâ€"themed “The Evolution of the Path to Purchase: New Techniques, New Questions”â€"featured a keynote speech by the co-founder and co-CEO of Warby Parker and speakers from such companies as Unilever, Johnson Johnson, and Twitter. Indeed, to dismiss Wharton as simply a finance school would be a mistake. For a thorough exploration of what UPenn Wharton and other top business schools have to offer, check out the  mbaMission Insider’s Guides. Share ThisTweet Friday Factoids University of Pennsylvania (Wharton) Blog Archive Friday Factoid Pursue Marketing at UPenn Wharton Perennially ranked among the top business schools in the world, the Wharton School of the University of Pennsylvania appears to be best known for its reputation in financeâ€"as its original name, the Wharton School of Finance and Commerce, would imply. Nevertheless, the school prides itself on its breadth and depth of expertise in a multitude of business areas. For instance, consider these facts about Wharton’s highly regarded marketing program: Wharton has “the largest, most cited, and most published marketing department in the world,” according to the marketing department’s Web site. The school’s marketing department was ranked #2 in the 2015 U.S. News World Report  MBA rankings by specialty. A Wharton marketing professor developed conjoint analysis, a tool that has helped shape 20th century marketing practices. The Marketing Club’s annual conference brings together approximately 300 students, faculty members, alumni, and leading marketing experts each year to explore various themes central to the industry. In 2014, the conferenceâ€"themed “Evolution in Marketing Excellence: Building Customer Relationships Through  Analytics and Adaptation”â€"featured a keynote speech by the president of affluent and high net worth business at Chase Card Services, panels on such topics as “Reaching Consumers in a Diverse, Multicultural World,” and an interactive workshop. Indeed, to dismiss Wharton as simply a finance school would be a mistake. For a thorough exploration of what UPenn Wharton and other top business schools have to offer, check out the  mbaMission Insider’s Guides. Share ThisTweet Friday Factoids University of Pennsylvania (Wharton) Blog Archive Friday Factoid Pursue Marketing at UPenn Wharton Perennially ranked among the top business schools in the world, the Wharton School of the University of Pennsylvania appears to be best known for its reputation in financeâ€"as its original name, the Wharton School of Finance and Commerce, would imply. Nevertheless, the school prides itself on its breadth and depth of expertise in a multitude of business areas. For instance, consider these facts about Whartons highly regarded marketing program: Wharton has “the largest, most cited, and most published marketing department in the world,” according to the marketing department’s Web site. The schools marketing department was ranked #2 in the 2015  U.S. News World Report  MBA rankings by specialty. A Wharton marketing professor developed conjoint analysis, a tool that has helped shape 20th century marketing practices. The Marketing Clubs annual conference brings together approximately 300 students, faculty members, alumni and leading marketing experts each year to explore various themes central to the industry. In 2013, the conferenceâ€"themed “The New Era of Marketing: Globalization, Analytics and Choice”â€"featured a keynote speech by the vice president of marketing and commercial leadership for the Coca-Cola Company, panels on such topics as “Building Loyal Customers in the Information Era” and a  question and answer session with the chief marketing officer of Bank of America. Indeed, to dismiss Wharton as simply a finance school would be a mistake. For a thorough exploration of what UPenn Wharton and other top business schools have to offer, check out the  mbaMission Insider’s Guides. Share ThisTweet Friday Factoids University of Pennsylvania (Wharton) Blog Archive Friday Factoid Pursue Marketing at UPenn Wharton Perennially ranked among the top business schools in the world, the Wharton School of the University of Pennsylvania appears to be best known for its reputation in financeâ€"as its original name, the Wharton School of Finance and Commerce, would imply. Nevertheless, the school prides itself on its breadth and depth of expertise in a multitude of business areas. For instance, consider these facts about Wharton’s highly regarded marketing program: Wharton has “the largest, most cited, and most published marketing faculty in the world,” according to the marketing department’s Web site. The school’s marketing department was ranked #2 in the 2017S. News World Report  MBA rankings by specialty. A Wharton marketing professor developed conjoint analysis, a tool that has helped shape 20th century marketing practices. The Marketing Club’s annual conference brings together approximately 300 students, faculty members, alumni, and leading marketing experts to explore various themes central to the industry. In 2016, the conferenceâ€"themed “Building Brand Affinity: How Companies Move Beyond the Product”â€"featured keynote speeches by an editor at the CMO Network at Forbes, the account lead of luxury fashion brands at Google, and the chief marketing and brand officer at Chobani. Panelists hailed from such companies as Unilever, Vroom, and Thinkwell Marketing. Indeed, to dismiss Wharton as simply a finance school would be a mistake. For a thorough exploration of what UPenn Wharton and other top business schools have to offer, check out the  mbaMission Insider’s Guides. Share ThisTweet Friday Factoids University of Pennsylvania (Wharton)